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Frooti also provided a refreshing mango taste that translated into a huge demand for itself. The present ad campaigns focus on reaffirming Frooti's leading position across India in a confident manner. Although it wasn't the first mango drink, afrikanske kvinder dating advice Frooti quickly acquired a large market share. Frooti launched a Tetra Slim packaging in paper concept with a pull tab feature. This is a game changing year for Frooti!
The packaging played a major role behind its success, since it could be carried easily and conveniently. The brand identity made a big change green to a yellow color scheme for improved visibility. This was the first Tetra Pak drink India had ever seen.
Our juice is made of real mango pulp with no preservatives and protected by the Tetra Pak.
Frooti took a brand ambassador and collaborated with Shah Rukh Khan and also introduced the first ml Bottle Pack. Frooti started rolling-out in Returnable Glass Bottles to increase footprints in virgin territories and rural markets.
We introduced Frooti to India in an easy grab and go carton filled with delicious mango juice. Parle Agro introduced its first fruit based beverage to the country in a never seen before Tetra Pak format.